The Restaurant Race
Four restaurants. One goes first.
Restaurants were my first trade, and I have four restaurant ideas I want to open someday. I can only open one at a time. So they're racing, and every merch order is a vote.
Nothing is guaranteed but my word. I'm giving it.
Nobody's on the board yet. The first order takes the lead.
Pick a team
The field
The Shack Fund
Catch & Not Release
AI concept imageDockside crab shack
On the water, a short walk from KJWB
Crew
0
In the fund
$0
See the fund →
The Wing Fund
Captain's Wings
AI concept imageWings, fried twice
Just off the field at KJWB
Crew
0
In the fund
$0
See the fund →
The Pit Fund
Smoking Hole BBQ
AI concept imageBarbecue out of a hangar
In a hangar on the field at KJWB
Crew
0
In the fund
$0
See the fund →
The Cafe Fund
Flying & Dining Cafe
AI concept imageThree meals on the field
On the field at KJWB
Crew
0
In the fund
$0
See the fund →
KJWB, Ward Field, is a made-up airport, named for my grandfather. None of these restaurants has a real home yet. That's part of what the Race decides.
Picture it
What I'm racing toward
None of these places exist yet. Every picture below is an AI concept image I made to show what each one could feel like. The people aren't real either.
Catch & Not ReleaseMallets out on the porch
Captain's WingsBasket lands
Smoking Hole BBQBrisket by the pound
Flying & Dining CafeThe window booth
Smoking Hole BBQSmoke over the hangar
Flying & Dining CafeBiscuits at dawn
Catch & Not ReleaseCrab cake on butcher paper
Captain's WingsCrews after the last leg
Catch & Not ReleaseThe bushel hits the table
Flying & Dining CafeThe $100 hamburger
Captain's WingsLit up off the field
Smoking Hole BBQPit crewAll images are AI-generated concept art. Tap one to see that restaurant's fund.
The rules
How the race works
- 1
One order, one crew member.
Every merch order for a restaurant adds one Founding Crew member to that team. A hat and a hoodie count the same.
- 2
The leader goes first.
The restaurant with the most crew is the one I try to open first.
- 3
Every team keeps its own fund.
The profit from a restaurant's merch goes into that restaurant's fund. Each fund has its own public ledger, so you can see every dollar in and out.
- 4
Eight years, then I pay it forward.
If a restaurant hasn't opened within eight years of its first dollar, its fund either rolls into the leader or goes to an organization that gives culinary school scholarships. If none of them open, it all goes to the scholarships.
The fine print
- Buying merch is a purchase, not an investment. You don't get a share of any restaurant, a return, or a refund if one doesn't open.
- It isn't a donation either, and it isn't tax-deductible. You get the merch. The restaurant gets the profit.
- Founding Crew is for bragging rights. It doesn't come with free food or any promise of one.
- The funds are run by me through Flying And Dining, LLC.
Pick a team. I'll see you at the table.
Jeff
